A recent newspaper article shared some stats from this year’s MCM American Girl Benefit sale:
- 7,200 shoppers
- $900,000 plus dollars raised
- That would equal an average of $125.00 spent per person who walked in the door. Brianna and I strive to not be below average 😉
You can read the full article too.
That’s a lot of money, certainly, but well below the numbers put up in prior years when they would do over $ 1M in sales on the first day. Various volunteers reported to shoppers that they had about 4,000 – 5,000 fewer dolls this year than last year.
Some have speculated that tax benefits for charitable donations are not as cushy as they used to be. Others speculate that the new CEO may wish to expand their charitable outreach beyond the Madison, Wisconsin area. They do have a history of donating dolls to Childrens’ Hospitals as well.
Some other facets of the sale that we didn’t have time to discuss in full:
It was really neat to see all of the Silent Auction items, as they well predate our interest in AG. They also have new-in-box dolls for Silent Auction including Cecile, Marie-Grace, Nellie, Molly, Emily, and more.
Would we go again? Never say never. . .