Mattel recently moved its American Girl President Jean McKenzie over to the Fisher-Price line. Meet our new leader, Katy Dickson http://host.madison.com/wsj/business/middleton-based-american-girl-names-new-president/article_bde892b3-8466-5228-8dfb-9adac9bc6839.html
Thoughts? A little concerned that she most recently has been working in coupon marketing and has many years with General Mills, which is not a “luxury” brand. As many of us have discussed, AG seems unsure whether it is a luxury/heirloom brand or whether it is a discounted toy brand available in many settings, like Barbie or My Little Pony.
You might also find interest in the sidebar story “American Girl Cuts 19 Jobs in Middleton.” The article does not mention the personal shopper positions that were also eliminated.