We heard last week that select TrulyMe dolls, Wellie Wishers, and TM items would appear at some Toys R Us locations… Now it looks like Girl of the Year items are headed to Kohl’s for the holiday season according to Forbes http://www.forbes.com/sites/retailwire/2016/09/08/american-girl-exclusive-no-longer-will-be-sold-in-toy-r-us/#7ecffe117efc
They don’t divulge whether Kohl’s locations will sell the doll. Seems possible given all the Caroline and Isabelle dolls that were overstocks.
Meanwhile, Kohl’s KSS -2.63% will carry merchandise related to its girl of the year doll, Lea, this holiday season, it was announced Thursday.
Your thoughts? I think it’s good for sales, but for me, American Girl represents special times, not a run to the local mall. We usually buy at Christmas and sometimes birthdays, so that makes the brand “special” to me. I could make Christmas cookies anytime, but doing it once a year makes it something I “wait for” and I like that about American Girl as well.
Ps… I may recant when I see Kohls coupons + American Girl 😜