You know if there is something happening in the world of American Girl, it is hard for me to stay away! I pried Brianna away from her Animal Jam computer game and away we went at 9 am to Toys R Us (TRU) for the launch of the Truly Me line.
There was a crowd-control line established, but long empty by the time we arrived. I asked the clerk if there was ever a need to line up and she said that the first person in line received a doll. Nice!
As we came in there was an opportunity to enter a drawing. I admit I was so excited that neither of us are sure what the drawing is for! It has to be good, right?! We also each received a Truly Me activity kit for visiting. I appreciate that they offered one to everyone who wished to have one, even if they didn’t have a little girl with them.
There were definitely shoppers there specifically for the promotion. I would say maybe 20 families were checking out the dolls. When the crowds cleared I got a few pictures of the arrangement of the shop in shop.
Large items like the camper, kitchen, scooter and canopy bed are available – just take a ticket and the clerks will bring them up. Brianna said she would pay for 24.99 of the kitchen if I covered the other $200. Right.
Overall I thought it was well done. I haven’t been to a American Girl store in almost 2 years, so I appreciated seeing the items in person. We did come home with the lasagne set, which I will feature in a future post. I did not see any Journey Girls at this store, perhaps because of the arrival of American Girl.
Not all TRU stores carry the American Girl brand. To find out if your local store has a Truly Me shop in shop, visit the TRU website.